It’s expressed as a decimal between0 and 1. This metric lets you see how many other advertisers are running ads on Google for the keyword you are considering. For example, if you want your website to show up in the sponsored results when a Google user searches “insurance,” you can expect to pay over $50 per click! (Yikes! Most keywords, fortunately, cost far less.) You’ll need to weigh the CPC of a keyword against the likelihood you’ll be able to convert a searcher into a customer based on it-so it’s vital that you’re not paying to advertise based on keywords that are irrelevant or only somewhat relevant to what your business offers. This metric is important because some keywords are extremely expensive. CPCĬPC stands for cost per click, or the cost that Google AdWords advertisers are paying each time a searcher clicks on their ad.
If you’re only targeting users in a certain country, you can easily change the settings to only see search volume for that country.
By default, the tool shows you global data. For example, if you search the phrase “Search Engine Optimization,” you’ll see that, over the past year, there have been an average of 823,000 searches for that phrase per month. This tells you how many people are searching for this particular keyword.
Underneath your keyword search, you’ll see three metrics appear:
#Keywords everywhere mobile install#
It’s a total game changer! Once you install the extension, go to Google and type in a keyword or key phrase to see how it works. Essentially, this tool integrates keyword data into your Google search results (and more). TOTEM Spain will manage 7,900 macro-sites, distributed equally between tower sites and flat roofs.Īt launch, TOTEM has around one hundred employees in France based in seven cities (Lille, Nantes, Toulouse, Marseille, Paris, Lyon, Donges), around fifty employees in Spain based in eight cities, and approximately twenty people working for TOTEM Group.Īfter France and Spain, TOTEM says it will consider the option of incorporating other European passive mobile infrastructure assets from the Orange group which could create value.Start with this amazing, refreshingly intuitive tool called Keywords Everywhere (you can sign up for free-who doesn’t love free?-at ). TOTEM France will manage 18,500 macro-sites with a mix of 58 per cent tower sites, 30 per cent flat roofs and 12 per cent in other locations. TOTEM’s teams will rely on the excellence of its mobile infrastructure and a thorough understanding of its customers’ needs to develop connectivity services everywhere, in both rural and urban locations.”Īs of November 1st, TOTEM’s passive mobile infrastructure portfolio includes over 26,000 sites in France and Spain, the two largest countries where Orange is present. TOTEM will create value for all stakeholders – operators, landlords and real estate players, regional authorities, companies -, thanks to its connectivity solutions and equipment sharing. Nicolas Roy, CEO of TOTEM Group, added: “Launched first in France and Spain, TOTEM has become a new player for regional development in Europe. By retaining control of our infrastructure, we have made a crucial decision for our future growth.” We are determined to support TOTEM on both a strategic and financial level, to make it an undisputed leader on the European market and to keep control of this strategic asset as part of a long-term industrial vision. By opening up these assets to other operators, we will optimize its use. The creation of this entity will allow us to derive value from our passive mobile infrastructure, for which we have exceptional operational expertise. Stéphane Richard, Chairman and CEO of Orange, said: “TOTEM’s operational launch is an important milestone in our European infrastructure strategy.